Mount Hood towers above its surrounding communities, and its name and
iconic visage are commonly incorporated into the names and logos of local
businesses and organizations. This frequent usage can make it hard for
individual groups to differentiate themselves.

Oct. 1 marks the half way point for entry in a two-month logo redesign
contest being held by the Hoodland Senior Center (HSC), in an attempt to
escape the long shadow of the mountain and find a new symbol of the ethos
the center stands for.

“We want something that better represents the center,” said Ella Vogel,
director of the HSC, about the logo contest.

The senior center, located at 65000 E Hwy. 26 in Welches, is a nonprofit
organization that provides resources, performs outreach and serves as a
social outlet for isolated members of the senior population in the Mount Hood
communities.

Vogel stated the current logo, a circular emblem featuring Mount Hood
surrounded by colorful rings, doesn’t distinguish the nonprofit from other
organizations in the region that use the mountain as part of their symbol.
The contest began Sept. 1 and runs through Oct. 31. Entries can be mailed,
emailed or presented at the center. The contest is open to the public.

Vogel said that by opening the design process to the community, the HSC
hopes to find another representation that symbolizes their place and service in
the region.

The winning entry will be awarded with the choice of a Timberline or a Mount
Hood coverlet from the center.

“They’re one of our most popular items,” Vogel said. The coverlets are sold by
the center and retail for $60.

The entries will be judged by an eight-member HSC board panel, and the
winner and runner-up will be announced in the Mountain Times.

The new logo will be used for the senior center’s newsletter. The HSC does
have a website and Facebook page although neither are active. Vogel stated
the new logo would be incorporated into both if they were returned to active
status.

The HSC can be reached by phone at (503) 622-3331 or by email
at hoodlandseniors@frontier.com.